Case study · Industrial
An industrial equipment catalog that sells
A comprehensive website for heavy-duty pressure wash equipment, with spec sheets and inquiry-driven filtering.
- Industry
- Industrial equipment
- Engagement
- Web engineering + CMS
- Status
- Live in production
01 · Challenge
What they brought us
Showcasing heavy-duty pressure wash equipment with detailed technical specifications buyers could trust. Industrial buyers compare hard numbers, so the catalog had to present specs cleanly and make inquiries effortless.
02 · Objectives
What success looked like
- Present hard technical specs cleanly and comparably
- Let the client's team publish without developers
- Fast pages on the networks buyers actually use
- Turn spec searches into inquiries
03 · Solution
What we built
Created a comprehensive website with an advanced product catalog, spec sheets and inquiry-driven filtering, managed through a CMS the client updates themselves.
Web engineering
- SEO-ready Next.js product pages
- Consistent spec schemas per product category
Content operations
- Strapi CMS run by the client's own team
- Products, specs and publishing without touching code
Conversion
- Advanced spec-driven filtering
- Quote request within a few clicks of any search
04 · Process
How we worked
Catalog structure
Modeled the product range into categories and spec schemas, so every machine presents its numbers in a consistent, comparable format.
CMS for the client
Set up Strapi so the client's own team adds products, updates specs and publishes without touching code.
Fast, indexable pages
Built the site on Next.js with SEO-ready product pages and fast load times on the networks buyers actually use.
Inquiry flow
Wired filtering and inquiry forms so a buyer can go from a spec search to a quote request in a few clicks.
05 · Stack
Built with
Frontend
Content
06 · Results
What it achieved
Client team publishes the catalog themselves
Specs comparable across the whole range
SEO-ready, fast product pages
Spec search to quote request in a few clicks
07 · Impact
Why it matters
Industrial buyers compare numbers before they ever talk to sales. A catalog they trust, that the Pressurejet team updates without a developer in the loop, means the site keeps selling as the product range grows - with no ongoing engineering dependency.
Services used
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